Saturday, May 2, 2009

Rumor: Apple to drop prices on iMac and MacBook lines

Apple is reportedly on a course to offer more affordable Macs during this period of slowed consumer spending. Sources speaking to AppleInsider claim that the company is "tailoring changes" to two of its current offerings that will help drive down prices, but that the company isn't yet planning to launch a netbook (in the traditional sense of the word, anyway).

Cheaper versions of both the iMac and the MacBook are supposedly in the works, "according to people who've proven extremely reliable in predicting Apple's future business directions." (Oh, I see.) The first batch of cheaper Macs is speculated as arriving as early as this spring, though spring is nearly over. There are very few additional details available and there's no information on expected pricing.

If this is true, it will certainly be welcome to potential buyers of the iMac and MacBook. The two machines have proven to be wildly popular among customers, and although they are already quite affordable (compared to other Macs), another hundred or two off couldn't hurt. And, with plateauing Mac sales in the current economic climate, Apple could afford to do anything it can to help boost numbers a bit.

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